Marketing Masterclass: You are the Marketing Department – how to stay sane and still get results
If YOU are the marketing 'team' and the team is… you, this article’s for you. Most small businesses say their...
Marketing Masterclass: Marketing in the Channel Islands – what’s working right now (and what’s not)
Why do all the leading marketing gurus tell you something different? If you usually seek guidance from your social media...
Marketing Masterclass: Beyond bus ads, what the World Cup can teach us about out‑of‑home marketing
If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment....
Marketing Masterclass: SEO – How to write for humans and Google
Getting found online matters. If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of...
Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo
I’m happy to say that me and AI are on good terms. I use it, and I teach it to...
Marketing Masterclass: Can your business survive on social media alone, or is a website a must?
I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website....
Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing
If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re...
Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants
A few weeks ago, I was visiting my friend whose son was home from University. I asked him how his...
Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360
If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly,...
Marketing Masterclass: How to write emails people actually want to read
Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date...