Marketing Masterclass: Beyond bus ads, what the World Cup can teach us about out‑of‑home marketing
If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment....
Marketing Masterclass: SEO – How to write for humans and Google
Getting found online matters. If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of...
Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo
I’m happy to say that me and AI are on good terms. I use it, and I teach it to...
Marketing Masterclass: Can your business survive on social media alone, or is a website a must?
I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website....
Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing
If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re...
Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants
A few weeks ago, I was visiting my friend whose son was home from University. I asked him how his...
Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360
If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly,...
Marketing Masterclass: How to write emails people actually want to read
Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date...
Marketing Masterclass: What Labubu Dolls can teach you about marketing (yes, really)
If you’ve somehow managed to avoid the Labubu craze, I both applaud you and question which rock you’ve been living...
Marketing Masterclass: Beyond the logo – how to really revamp your brand
Wherever you work, and you’re sitting in the boardroom and the words ‘Rebrand’ are on the agenda, I bet you’ve...