Marketing Masterclass: Can your business survive on social media alone, or is a website a must?
I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website....
Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing
If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re...
Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants
A few weeks ago, I was visiting my friend whose son was home from University. I asked him how his...
Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360
If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly,...
Marketing Masterclass: How to write emails people actually want to read
Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date...
Marketing Masterclass: What Labubu Dolls can teach you about marketing (yes, really)
If you’ve somehow managed to avoid the Labubu craze, I both applaud you and question which rock you’ve been living...
Marketing Masterclass: Beyond the logo – how to really revamp your brand
Wherever you work, and you’re sitting in the boardroom and the words ‘Rebrand’ are on the agenda, I bet you’ve...
Marketing Masterclass: Why no one’s looking at your LinkedIn Profile – and how to fix it
Last week, I ran my first webinar entitled 'How to Get Noticed on LinkedIn in 2026', with nearly 60 attendees....
Marketing Masterclass: You’ve got 7 seconds to make a good first impression
Earlier this month, I had the good fortune to steal away an hour with Channel Eye’s CEO, Tim Bullock. During...
Marketing Masterclass: How to design a simple marketing plan in 2026
It’s a new year and a new start for many. If your business is planning for the rest of the...