Marketing Masterclass: When to use AI and when not to…
Let’s face it, unless you’ve been hiding under a rock for the past year or so, you’ve noticed AI is...
Marketing Masterclass: How much personality are you allowed to bring into the Boardroom?
We spend the first part of our working lives being told to stand out. Make your CV memorable. Show your...
Marketing Masterclass: How to get leads for your business in 6 easy(ish) steps
I was chatting to a client recently who asked a question that I suspect plenty of you lot are quietly...
Marketing Masterclass: What to do when your Marketing Mojo has left the building
So some days, you’re like a marketing ninja. You have an idea in the shower, bash out a post in...
Marketing Masterclass: Should I post on my company page or my personal profile?
Something I get asked a lot by clients, LinkedIn connections, and followers is this: “Should I put this on the...
Marketing Masterclass: You are the Marketing Department – how to stay sane and still get results
If YOU are the marketing 'team' and the team is… you, this article’s for you. Most small businesses say their...
Marketing Masterclass: Marketing in the Channel Islands – what’s working right now (and what’s not)
Why do all the leading marketing gurus tell you something different? If you usually seek guidance from your social media...
Marketing Masterclass: Beyond bus ads, what the World Cup can teach us about out‑of‑home marketing
If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment....
Marketing Masterclass: SEO – How to write for humans and Google
Getting found online matters. If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of...
Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo
I’m happy to say that me and AI are on good terms. I use it, and I teach it to...