Walkers has announced that it has signed an agreement to act as title sponsor of the HERA Legacy Programme and exclusive sponsor of the Junior Girls Lionesses Pathway in Jersey.
The partnership supports girls’ cricket from grassroots participation through to representative squads, including the HERA Lionesses, Lionesses Development Squad and Lionesses Performance Squad.
The HERA Legacy Programme has been created to introduce girls aged 7–15 to cricket through club training and summer fixtures, providing an inclusive and supportive environment that encourages both social and competitive participation. As players develop, they will be able to progress through the Junior Girls Lionesses Pathway, which has been designed to support skill development through age‑appropriate coaching.
Fraser Hern, head of Walkers’ Channel Islands business, said: “Walkers is deeply committed to playing a long‑term role in Jersey and to supporting initiatives that make a positive difference locally. This partnership with Jersey Cricket aligns strongly with our values and the firm is pleased to support the introduction of a programme that encourages participation, development and ambition for girls across the Island.”
James Turnbull, partner and CSR committee member, added: “This sponsorship is about supporting the growth of girls’ cricket in Jersey and providing young players with greater opportunities to participate in a fast‑growing sport for women across the globe. From first involvement at grassroots level through the HERA Legacy Programme, through to development and performance squads, the Junior Girls Lionesses Pathway aims to provide clear opportunities for progression through high‑quality coaching and, in time, to produce the next generation of players for the Jersey team. Walkers is pleased to support Jersey Cricket as these initiatives are introduced to help accelerate the growth of girls’ cricket in the local community.”
