Entrepreneurs around the world are entering 2026 with strong optimism, according to the latest Global Entrepreneur Report from UBS.
The report surveyed 215 entrepreneur clients and members of the firm’s Industry Leader Network across 26 markets whose businesses generate around $34.3 billion in combined annual revenue. It found that more than two thirds of respondents are optimistic about their business prospects over the next 12 months.
Rising customer demand, advances in technology and innovation, and favourable economic conditions were cited as key drivers behind this positive outlook. More than half of entrepreneurs surveyed expect to increase their workforce in 2026, with the strongest hiring intentions in the technology, healthcare, finance and real estate sectors.
International expansion is also high on the agenda. The report found that 45% of entrepreneurs are considering relocating or expanding their business to another country or location, with access to new customer markets identified as the main motivation.
Artificial intelligence was identified as the most significant technological opportunity, with 61% of entrepreneurs saying AI offers the biggest commercial potential. Many expect it to deliver efficiency gains and automation, improve data analysis and decision making, and help reduce operating costs over the next five years.
Despite this confidence, entrepreneurs remain aware of potential challenges ahead. Political uncertainty was cited as the biggest concern for 2026, followed by possible shifts in trade policy, the risk of a global recession and geopolitical conflict.
The report also highlighted that many entrepreneurs are beginning to plan for long term succession and wealth transfer. Nearly a third said they are considering exiting their business within the next five years, with selling to a strategic buyer the most common expected route.
Tobias Wehrli (pictured), Country Head Jersey at UBS Global Wealth Management, said the findings reflect the outlook among entrepreneurs on the island.
He commented: “The findings of this year’s report closely reflect the outlook of entrepreneurs in Jersey. Despite a challenging global environment, local business leaders continue to demonstrate resilience and a strong commitment to innovation, particularly in the adoption of new technologies such as AI to enhance efficiency and competitiveness.
“The report’s emphasis on international expansion and long-term succession planning also resonates strongly in Jersey, where a globally connected economy and robust professional infrastructure provide a solid foundation for sustainable growth and effective wealth preservation. Entrepreneurs across the island remain well positioned to navigate complexity and pursue new opportunities with confidence.”
