Bowel Cancer Guernsey has joined forces with local bus company CT Plus to launch a new sticker campaign highlighting that the early diagnosis of bowel cancer can lead to its successful treatment.
The eye-catching sticker, designed in the charity’s familiar black and yellow branding and carrying its ‘Don’t sit on it, sort it!’ slogan, will adorn the back of a bus urging people to see their GP if they detect any symptoms.
The sticker was designed by local creative agency Two Degrees North. It is funded as part of a grant to Bowel Cancer Guernsey from Lloyds Bank Foundation for the Channel Islands.
The campaign is one of several initiatives that the charity has launched as it celebrates its 20th anniversary.
Anne Brouard, Chairperson at Bowel Cancer Guernsey, says: “This is the second time that we have teamed up with CT Plus to help raise awareness of the signs and symptoms of bowel cancer. We know that these tactics are really effective in catching people’s attention and urging them to seek guidance from their GP if they notice anything of concern.
“When detected early enough, over 90% of bowel cancer patients are successfully treated, so campaigns like this are vital to saving lives and ensuring more people beat this disease.”
Jo Le Poidevin, Executive Director at Lloyds Bank Foundation for the Channel Islands, says: “Our grant programme was set up more than 36 years ago to make a positive impact in our community by supporting small charities in their vital work, Bowel Cancer Guernsey is a great example of this.
“The latest initiative by Bowel Cancer Guernsey to raise awareness of bowel cancer is crucial to its prevention. By encouraging people to realise that bowel cancer is preventable and treatable if diagnosed early enough, we hope this campaign will result in more people seeking advice from their GP and being successfully treated.”
For more information on Bowel Cancer Guernsey, visit the website or follow Twitter @BowelCancerGSY, Facebook @BCancerGuernsey and Instagram @bowelcancergsy.
