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Home Lifestyle News Charity & Community

Coop encourages islanders to ‘Shop Purple’ for Prematurity Awareness Month

November 20, 2025
in Charity & Community, Guernsey News, Lifestyle News
Coop encourages islanders to ‘Shop Purple’ for Prematurity Awareness Month

left to right: Paul Gontier, Coop Store Manager, Jess Simon, Coop Deputy Manager, Sara Edmonds, Head of Fundraising at the PPBF and Jo Priaulx MBE, co-founder at the PPBF.

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Throughout November, the Channel Islands Co-operative Society is partnering with the Priaulx Premature Baby Foundation to provide in-store collection boxes for items needed by local families.

The Priaulx Premature Baby Foundation’s (PPBF) shopping list includes nappies, wipes, bottles, toiletries and travel-sized items for emergency travel packs. To make giving easier, each suitable product has been marked with a ‘PPBF Donation Bin’ sticker.

Shoppers can pick up an in-store shopping list and look out for these purple labels at the Coop Vazon, St Martin’s and St Sampson’s.

Sara Edmonds, Head of Fundraising said: “We are grateful to be working with the Coop to create such an easy and accessible way for islanders to get involved. Our shopping list may seem basic, but the little things make a big difference.

“When you suddenly find yourself being medivaced to Southampton or needing to stay in hospital longer than expected, having the essentials delivered to you takes one more worry off your plate and saves a loved one from having to frantically pack. We want families to focus on themselves, and we continue to do everything we can to support this.”

Mark Cox, CEO of CI Coop, said: “We’re incredibly proud to be partnering with the Priaulx Premature Baby Foundation during Prematurity Awareness Month. At the Coop, community is at the heart of everything we do, and this initiative is a powerful way for islanders to come together and support families facing the unexpected challenges of premature birth.

“By simply picking up a few extra items while shopping, our customers can make a meaningful difference. It’s a privilege to help raise awareness and contribute to the PPBF’s vital work.’


Pictured: Left to right – Paul Gontier, Coop Store Manager; Jess Simon, Coop Deputy Manager, Sara Edmonds, Head of Fundraising at the PPBF and Jo Priaulx MBE, co-founder at the PPBF. 

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Sue Fitzgerald

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