Today the Channel Islands airline launched its new brand identity, new routes, new website and new product offering. The first aircraft sporting the new livery touched down in Jersey and Guernsey to celebrate and share the airline’s new look. Tickets with new fare options have also gone on sale at blueislands.com and all customers are being invited to sign up to the airline’s new Blue Skies Club frequent flyer programme.
Rob Veron, CEO Blue Islands said: “Today is a very special and exciting day for the Blue Islands team across our Guernsey and Jersey bases. We have been working really hard behind the scenes over the past few months with the aim of re-emerging, post pandemic, stronger and better than ever. We look forward to serving the Channel Islands again with extensive Guernsey schedules to Jersey, Southampton and beyond, together with our services from Jersey to Bristol, Southampton and new routes Birmingham and Exeter”.
He continued: “Channel Islanders told us that they want flying to be simple and easy again with no hidden costs and stresses over bag restrictions. We’ve listened, taking all the ideas onboard, and we are proud to announce our new product offering, refreshed brand identity and new website. No gotcha’s, we are focussed on simplifying regional air travel, making sure that our product and service offerings, are uniquely tailored to the needs of our passengers. Whether flying for business or leisure we are making flying a pleasure again and we know that it’s the little things that matter and make the welcome difference”.
Following the collapse of Flybe in March, Blue Islands (then a Flybe franchisee) swiftly re- established itself as an independent carrier, continuing to operate without interruption. Whilst the islands have been in lock down, Blue Islands has provided lifeline services for Jersey, operating essential flights to both Southampton and Gatwick – repatriating to and from the island, transporting key essential workers and ensuring those requiring off-island medical care get there safely.
Mr Veron concluded: “Today is just the beginning. There will be more announcements in the coming days and weeks ahead. We would like to encourage everyone to explore our new website and fare options, plus learn about the wellbeing measures we have implemented. Sign up for regular updates and also register for our Blue Skies Club, our new frequent flyer programme that will truly reward our regular customers. We are very much looking forward to welcoming our passengers onboard soon”.