Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
In today’s overcrowded marketplace, where consumers are overwhelmed by choice and bombarded with noise, brand trust is the single most powerful differentiator a business can possess.
Trust builds loyalty, reduces price sensitivity, fuels advocacy and protects during a crisis. In a world where everything can be copied – products, prices, services, campaigns – trust cannot.
Three key takeaways
- Are you a trusted brand?
- Trust is built on transparency, delivery and recovery.
- People don’t buy products; they buy confidence in the people behind the products.
Episode timestamps
- [0.54] The race is on to attain trusted brand status. This represents one of your unique competitive advantages.
- [2.30] Build trust by being transparent, fulfilling your promises, and demonstrating heroism in recovery. Address customer complaints promptly, matching the pace and urgency they demand.
- [3.55] Selling to an existing customer who is already accustomed to your brand is easier (and quicker) than selling to a cold prospect.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
