Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
Understanding the difference between a strategy and a plan is essential if you want to lead with clarity and purpose.
Strategy sets the direction – the ‘Why’ and ‘Where’ you’re going, while a plan shapes the ‘how’ you’ll get there. One defines the long-term vision, the other maps the practical, tactical steps.
Three key takeaways
- Strategic Roadmap
- Execution Roadmap
- 90-day Sprints
Episode timestamps
- [1.03] Strategy is your strategic roadmap. Your plan is your execution roadmap; The how you are going to deliver your strategic roadmap.
- [2.05] Using an example of a people strategy. The strategic intent is to grow the team by 5-10 new recruits to achieve business growth ambitions – that is the strategic goal. The plan is how you are going to achieve this. For example, engage with a headhunter, advertise, share role profiles on social media, and launch a ‘recruit a friend’ campaign. It is the tactical steps to execute against the strategic goal.
- [4.47] The plan should then be separated into 90-day sprints, with who, why, what, and by when defined for each task within the plan.
Do you have a question for the Business Coach?
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Missed a previous episode? Catch-up and watch the series here.
