Following an extensive review of Guernsey’s tourism offering, positioning and target segments, VisitGuernsey has unveiled a new brand and identity: ‘The Islands of Guernsey’.
Developed to help boost awareness of the Bailiwick of Guernsey, which incorporates the sister islands of Alderney, Sark, Herm and Lihou, and put greater emphasis on the five-island visitor experience, The Islands of Guernsey brand forms part of VisitGuernsey’s objective to help increase overnight tourist numbers and reach new audiences. The new brand is also designed to capitalise on Guernsey’s evolving product offering and in response to increasing competition from UK domestic and short-haul destinations.
As part of its brand review work, VisitGuernsey carried out focus groups, stakeholder research and visitor surveys, which identified Guernsey’s five-island offering as one of the destination’s main appeals for potential visitors.
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