Jersey Childcare Trust has received £1,044.40 through William Highfield’s hard work selling his home-made ‘Magic Reindeer Food’ this Christmas, half of which was funded by Viberts matching the amount William raised himself.
William raised £522.20 for the charity, which at 50p a bag equates to 1,100 bags of Reindeer Food. The creations were sold at The States of Jersey, The Co-op, local Christmas Fayres, and of course in Viberts’ offices.
Three years ago, William Highfield, who goes to Springfield School, came up with the original idea to create and sell Magic Reindeer Food to raise money for those who are less fortunate than him.
In the lead up to Christmas last year he spent his time after school and at weekends making up the packs of food and eco-friendly glitter, so that Santa’s reindeers wouldn’t go hungry on their busiest night of year.
Commenting on William’s hard work, Fiona Vacher, Executive Director of the Jersey Child Care Trust, said:
“We are so proud that William chose to help us to support more children with special educational needs and disabilities to go to nursery. When most children were planning their Christmas list for Santa, William was planning where next to sell his eco-friendly reindeer food! He put so much effort into selling his reindeer food in the run up to Christmas and raised an incredible amount of money – enough, in fact, to pay for 72 hours of our specialist support.”
Archie Iritzaali, Head of Business Development at Viberts, also commented:
“Viberts are delighted to support William’s efforts by matching the amount he raised over the Christmas period for Jersey Childcare Trust. We congratulate him on a great achievement in raising funds that will greatly benefit a charity here in Jersey.”