Orchard has been shortlisted for a Public Relations and Communications Association DARE Award for its brand refresh campaign for Sure by Beyon.
The campaign supported the launch of Sure by Beyon’s new identity across the Channel Islands and the Isle of Man, focusing on helping customers understand the changes and the reasons behind them.
Orchard has been shortlisted in the Event / Launch of the Year category for the campaign, which included media activity and events across the islands.
According to Orchard, the campaign generated more than 2.1 million impressions and more than 123 brand mentions across print, digital and broadcast media.
Brooke Kenyon, Managing Director – Strategy & Agency Growth at Orchard, said: “Being shortlisted for a third year shows that work grounded in real insight can stand shoulder to shoulder with much bigger national campaigns. We’re proud the PRCA has recognised a launch that didn’t just look the part, but delivered clear results where it really counts.
“The Sure by Beyon launch worked because we didn’t rush it. Local people needed time to understand the change, talk about it and feel comfortable with it. On islands, trust is the channel.”
Gemma Ainger, Brand Communications Lead at Sure by Beyon, said: “This project was huge and Orchard’s role in bringing the brand refresh to life across Guernsey, Jersey and the Isle of Man, was pivotal. From shaping the messaging and securing excellent coverage, to creating standout island events that made the brand refresh feel like a genuine moment for everyone. Their team helped make the transition feel clear, confident and meaningful for both colleagues and customers, helping to position the Crown Dependencies as a sophisticated and confident part of Beyon’s global brand.”
