HSBC has launched a new loyalty and rewards programme that is tailored to the needs of local customers.
The ‘Island Privileges’ programme enables HSBC Premier and Advance customers, who represent around half of all HSBC customers in the Channel Islands and Isle of Man, to access specially tailored offers, rewards and competitions, including exclusive deals for local businesses.
Customers are able to access the benefits through a new online site, which will be updated regularly and enable them to get money off at local shops, receive discounts for local cafes, restaurants and hotels, get tickets for events and family attractions, access freebies, and take part in competitions.
This is in addition to the UK offers that customers will still be able to access. The range of offers and benefits will be updated on a quarterly basis, based on feedback received from customers on what suppliers and experiences they’d like to see included within the offering.
Mhairi Thomsett, Head of Retail Banking, HSBC Guernsey, said: “Island Privileges is the result of listening to our local Premier and Advance customers who wanted more local benefits. We’re delighted to be able to reward their loyalty in this way, which benefits our customers and island economy at the same time.”
Gerald Voisin, owner of Voisins department store, one of the businesses in Jersey to be taking part in the scheme, said: “At a time when the high street is under real pressure and local firms are having to find increasingly creative ways to showcase their products and services, this is a welcome scheme that should help promote the fantastic range of local businesses we are fortunate to have in the island and encourage people to spend their money in the local economy.”
Elizabeth Perrée, owner of La Sablonnerie Hotel, Sark, also represents a business taking part in the scheme. She said: “I’m delighted to be a part of the HSBC rewards programme, which gives back to the local community. It’s refreshing to see such a large, global bank offering these benefits to their customers.”