Guernsey ice cream will feature at the World Premiere of the film ‘Guernsey Literary and Potato Peel Pie Society’ in London next month.
Stars of the silver screen will be tucking into Guernsey’s finest at the Premiere, which will take place on Monday 9 April at the Curzon Cinema, Mayfair. Guernsey cream will also be included in a Guernsey-themed afternoon tea for Global press and social influencers at the Soho Hotel.
VisitGuernsey has been working in conjunction with Guernsey Dairy and film distributors, Studio Canal, to create bespoke lids for the 100 ml pots that feature the film imagery.
Brand and Communications Executive at VisitGuernsey, Zoe Gosling, said it had been an exciting project to work on, and VisitGuernsey was grateful to the Guernsey Dairy for their support and patience in bringing the idea to life.
‘”ce cream and the cinema go hand in hand and this was an opportunity that couldn’t be missed. The island produces some of the best dairy produce in the world and we are so grateful to present it at such a prestigious event.
‘It’s a fantastic of way of getting the Guernsey brand in front of such a high profile audience,’ she said.
This is one of a number of high profile projects that VisitGuernsey have been working closely with Studio Canal on, behind the scenes, for the past six months.
“We’ve had to keep a lot of what we are working on under wraps, so it’s extremely satisfying to see these projects starting to come to life. And there is plenty more to come,’ said Mrs Gosling.
The creative execution was a team effort between Joe Smith, designer for the Guernsey Dairy, VisitGuernsey’s creative agency Vivid and Studio Canal.
For more information about the film, go to www.movie.visitguernsey.comIce Ice