The communications needs of many organisations ebb and flow.
Consumer tastes change, trends evolve, and technology marches on. But in many cases, the solution doesn’t have to be a complete communications overhaul.
Even well-established organisations can find themselves misunderstood, and when fiction becomes fact, a focused, short-term campaign can deliver a real impact on a tight budget.
The benefits of project-based PR
Organisations might have a specific campaign, event or communications challenge to manage. In these cases, a retainer doesn’t always make sense, and there is a need for innovative, cost-effective alternatives.
Every project begins with a clear objective, whether that’s increased visibility of a particular issue, service or product, stronger engagement, improved public understanding or driving a specific action by a target audience group. From there, we tailor the support you need — from strategy and messaging through to project execution, which might include media relations, content creation, video production, events and, of course, reporting.
Return on investment in PR can look like:
- Targeted, relevant media coverage in the right places
- Increased awareness of a product or service
- Increased attendance, engagement or sign-ups
- A shift in how people talk about your organisation
- Improved sentiment on social media
- Enquiries for a service or requests for meetings
- Valuable feedback and stronger relationships with your audience
The key is to link your communications activity to outcomes that matter to you so that progress can be measured and success can be clearly demonstrated.
If you have a specific comms goal in mind, we can build a project around it. No long-term contract, just a clear scope of work, experienced delivery and reporting that shows what your investment achieved.
Black Vanilla helps brands to tell their story, share their message and build their reputation. If you are keen to learn more about how we can support you on a project basis, get in touch at Hello@black-vanilla.co.uk