Jersey creative agency, Freedom Media, and three of their clients have been announced as finalists at the 2019 Chartered Institute of Marketing (CIM) Awards that identify and celebrate outstanding marketing by organisations, individuals and teams.
Freedom Media is the only agency in the Channel Islands to be shortlisted.
Now in their tenth year, the awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession.
Jersey Dairy’s #TooGoodNotToShare campaign has been shortlisted for the Best Integrated Campaign (SME). The Royal British Legion, Jersey branch, is a finalist for Best Use of PR for their WW1 Remembering the Fallen campaign and UK procurement company 2buy2 are shortlisted for Best Partnership Marketing Campaign with the Department for Education (UK).
Hannah Shellswell, Creative Director at Freedom Media, said: “It is an absolute honour for three of our 2018 client campaigns to be recognised at the prestigious CIM Excellence Awards. I am very proud of our talented team who work with all of our clients to deliver first-class campaigns and results. It is quite something to be returning for the third time to the National CIM Awards and to be shortlisted against multi-jurisdictional marketing agencies that look after global brands such as Lucozade, Baileys and Warner Brothers.”
Martyn White, Account Director at Freedom Media, added: “To work with these clients has been a privilege. Each campaign has delivered real measurable results from improving milk sales to exceeding fundraising targets to realising huge savings for schools. We’re proud to deliver robust marketing, PR and brand building campaigns for all of our clients, with these three national CIM award nominations recognition of our approach to marketing excellence.”
Chris Daly, chief executive of CIM, commented: “We have seen many outstanding entries this year, and the breadth of our nominees is a clear demonstration of our profession’s hard work over the past 12 months. I would like to offer my congratulations to all those who were nominated; they represent the very best in the UK’s marketing talent.”
Held at the Grosvenor House Hotel in London on 11 April, the Awards night is an outstanding evening that is centred around celebrating marketing success from teams and organisations from across the UK. With over 700 top marketers attending, it provides the perfect opportunity for finalists to showcase their achievements and network with top marketing professionals.
Client reaction to being nominated:
Bob Jones, Head of Marketing at Jersey Dairy: “The team at Jersey Dairy is delighted that our#TooGoodNotToShare campaign has been shortlisted for the Best Integrated Campaign at the national CIM Awards that recognises excellence through a range of channels. The campaign effectively communicated the taste and quality of our dairy products, produced here on the Island. We very much look forward to celebrating at the ceremony in London.”
Tim Daniels, Chairman, RBL Jersey: “The PR and awareness campaign by Freedom Media has been an undoubted success, capturing the emotion of WW1 and improving awareness of the Legion throughout Jersey. We have been amazed at the response to what was a well-thought through and impressively executed campaign. The Jersey community really got behind it in a way we’ve never seen before.”
Russell Stables, Director, 2buy2: “This campaign has been a true partnership between 2buy2, Department for Education and creative communications agency Freedom Media. We’ve launched and established a brand in less than 12 months together with an integrated marketing campaign that highlights how schools can buy better, saving them time and money. The result is that we’re realising significant savings for schools in the North West of England.”
Stuart Stables, Commercial Director at Freedom Media, commented: “Huge congratulations to all of the finalists and especially to our clients whose campaigns have been shortlisted. To be nominated for three awards is testament to our team’s relentless pursuit of excellence in all that they do. We have won two CIM Excellence awards in recent years, so we’re hoping to make it a hat-trick, but regardless of the result on the night, this is a brilliant achievement.”