Twenty St Helier businesses are taking part in this year’s Battle of Flowers Town Takeover.
Residents and visitors can explore the floral shopfront displays until 13 September and vote for their favourite.
The initiative, which began in 2025, links businesses across the town centre with themes from this year’s Battle of Flowers entries. Some displays will also incorporate elements from partnered floats following the August parades.
Funded by the Government of Jersey and administered by the Parish of St Helier, the scheme is intended to encourage people to visit the town centre and support local businesses.
Connétable of St Helier, Inna Gardiner, said: “The Town Takeover has become a fantastic way of bringing colour, creativity and community spirit into our town centre. I hope it will encourage people to spend more time in St Helier, and it will again strengthen the connection between our high street and the Battle of Flowers.”
Assistant Minister for Sustainable Economic Development, Senator Serena Kersten, said: “This scheme is a great example of how culture, tourism and local businesses can work together for the benefit of Jersey’s economy.
“The Takeover helps boost vibrancy and footfall in St Helier, while highlighting an important part of our Island’s heritage. I encourage everyone to discover the floral displays throughout the summer season and vote for their favourite.”
