Avidity Marketing has welcomed Skye de Chazal to the team in the newly-created position of Senior Content Strategy Manager.
Skye will be overseeing the vision and execution of content marketing strategies for Avidity’s clients, enabling CEO and founder Louise Donadieu (pictured) to assume a more strategic role.
Skye is based in Cape Town and joins Avidity with seven years of experience in content marketing, SEO copywriting, and digital strategy. She specialises in digital-first marketing and content distribution strategies that turn heads in a crowded online marketplace. Avidity works exclusively with clients in the Finance sector to develop unique marketing strategies that cultivate engagement and converts leads into clients. Skye is a perfect complement to the team, with proven experience not only in finance, but also in retail, travel, fashion, and tech.
“I’m incredibly excited to be part of Avidity’s niche team of experts working to deliver across multiple jurisdictions and clients. Transforming client data into intelligent, creative, and strategic content is my passion, and I can’t imagine a better fit,” Skye says.
Rounding out the core team at Avidity is Sarah Kuiken, an experienced copywriter who has been newly promoted to Senior Content Specialist. Sarah is based in Denver and prides herself on bringing a unique brand voice to market for each client. She is delighted to be part of such a talented international team.
Louise said: “Since starting Avidity Marketing nearly three years ago, we have grown from strength to strength, really positioning ourselves as a voice of authority on marketing in the finance sector. Skye is a fantastic addition to our team and she will really help our clients to achieve even better ROI on their marketing activity. Avidity is focused on revolutionising marketing in the finance sector; a traditionally quite stagnant and old fashioned space when it comes to marketing strategy and tactics. I can’t wait continue growing the team to enable us to serve more clients across the sector. I think I can safely say that I speak for all of us when I say, ‘Watch out, finance world. We’re coming.’”