Jo Buchanan, Author at Channel Eye

Marketing Masterclass: Should I post on my company page or my personal profile?

Jo Buchanan — Thu, 20 Aug 2026 04:03:09 +0000

Something I get asked a lot by clients, LinkedIn connections, and followers is this: “Should I put this on the company page, or my own personal profile?” And my answer, annoyingly, is usually: both, but not in the same fashion and most definitely not at the same time. If you run a business, lead a […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Should I post on my company page or my personal profile?'.

First published by Channel Eye on 20 August 2026 at 04:03 GMT.

Marketing Masterclass: You are the Marketing Department – how to stay sane and still get results

Jo Buchanan — Thu, 06 Aug 2026 04:03:58 +0000

If YOU are the marketing ‘team’ and the team is… you, this article’s for you. Most small businesses say their top challenges are finding new customers and simply not having enough time. A scary number have less than an hour a day to spend on marketing (according to Constant Contact’s Small Business Now report). No […]

Source: Channel Eye - Full story: 'Marketing Masterclass: You are the Marketing Department – how to stay sane and still get results'.

First published by Channel Eye on 6 August 2026 at 04:03 GMT.

Marketing Masterclass: Marketing in the Channel Islands – what’s working right now (and what’s not)

Jo Buchanan — Thu, 23 Jul 2026 04:02:42 +0000

Why do all the leading marketing gurus tell you something different? If you usually seek guidance from your social media faves, it’s easy to see why your head might be in a bit of a spin. So, today’s article is all about marketing in the Channel Islands, and what’s working and what isn’t. If you run […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Marketing in the Channel Islands – what’s working right now (and what’s not)'.

First published by Channel Eye on 23 July 2026 at 04:02 GMT.

Marketing Masterclass: Beyond bus ads, what the World Cup can teach us about out‑of‑home marketing

Jo Buchanan — Thu, 09 Jul 2026 04:01:24 +0000

If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment. For many of us, when we think about out-of-home marketing, we think of ‘bus ads and billboards,’ but there’s so much more to this marketing niche, and Channel Islands businesses could embrace it more. What […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Beyond bus ads, what the World Cup can teach us about out‑of‑home marketing'.

First published by Channel Eye on 9 July 2026 at 04:01 GMT.

Marketing Masterclass: SEO – How to write for humans and Google

Jo Buchanan — Thu, 25 Jun 2026 04:01:06 +0000

Getting found online matters. If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of these things: “We need to rank higher on Google.” “We need more keywords on this page.” “Can we just write a blog that will boost our SEO?” Somewhere along the way, SEO stopped being a […]

Source: Channel Eye - Full story: 'Marketing Masterclass: SEO – How to write for humans and Google'.

First published by Channel Eye on 25 June 2026 at 04:01 GMT.

Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo

Jo Buchanan — Thu, 11 Jun 2026 04:03:55 +0000

I’m happy to say that me and AI are on good terms. I use it, and I teach it to my clients. So, I’m not about to tell you to run back to the quill and ink of yesteryear. No siree! But if you’ve opened LinkedIn or your inbox recently and thought, “This all sounds […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo'.

First published by Channel Eye on 11 June 2026 at 04:03 GMT.

Marketing Masterclass: Can your business survive on social media alone, or is a website a must?

Jo Buchanan — Thu, 28 May 2026 04:03:38 +0000

I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website. They say, “All of my business comes from LinkedIn/Instagram/Facebook, so why do I need the cost and time associated with maintaining a website?” It’s an interesting concept, and one I’ve been thinking about of late. […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Can your business survive on social media alone, or is a website a must?'.

First published by Channel Eye on 28 May 2026 at 04:03 GMT.

Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing

Jo Buchanan — Thu, 14 May 2026 04:01:36 +0000

If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re already sending emails. For many, LinkedIn is a ‘nice to have’ visibility tool, while email is treated as a separate, slightly annoying obligation you have to complete at least once a month. Used in isolation, […]

Source: Channel Eye - Full story: 'Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing'.

First published by Channel Eye on 14 May 2026 at 04:01 GMT.

Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants

Jo Buchanan — Thu, 30 Apr 2026 04:03:20 +0000

A few weeks ago, I was visiting my friend whose son was home from University. I asked him how his studies were going and whether he had any assignments to complete while he was home. He’s currently studying for a marketing degree and was working on a project on KFC marketing, which got me thinking… […]

Source: Channel Eye - Full story: 'Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants'.

First published by Channel Eye on 30 April 2026 at 04:03 GMT.

Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360

Jo Buchanan — Thu, 16 Apr 2026 04:03:20 +0000

If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly, you’re not imagining it. Fewer likes, fewer comments, fewer impressions, fewer profile views. And LinkedIn strategist Richard Van Der Blom has been tracking it. He conducted some analysis of over 3 million LinkedIn posts and […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360'.

First published by Channel Eye on 16 April 2026 at 04:03 GMT.