Marketing Masterclass: Why your email marketing needs a touch of storytelling
Effective communication is paramount in the competitive landscape of business and professional services. As professionals in these fields, we often...
Marketing Masterclass: From pushy to personal – mastering sales copy that sells
I want to share something that might make you squirm a little - writing copy that sells. I know what...
Marketing Masterclass: Here’s three things I don’t trust businesses to do right when marketing their own business
Marketing is a funny ol' thing. It’s a vital support function for any business that wants to prosper, but many...
Marketing Masterclass: What is the best social media channel to promote my business?
Do you run a small business? Or maybe you’re responsible for the business development of a larger organisation. Whatever the...
Marketing Masterclass: Here’s 3 things you’re overlooking if your business is on Facebook
Until recently, many of my Marketing Masterclass articles have centred around just one social media platform: LinkedIn. But I don’t...
Marketing Masterclass: SE Oh… so that’s what it’s for!
Hi readers! I’ve been off for two weeks, enjoying a well-earned holiday. I’m back refreshed and ready for action, so...
Marketing Masterclass: Where does marketing stop and sales begin?
The lines between marketing and sales are often blurred in business. Just look at vacancies that ask for a marketing...
Marketing Masterclass: Is LinkedIn Premium worth the investment?
As an experienced LinkedIn content creator and strategist, I’d like to say I know a thing or two about the...
Marketing Masterclass: Psst… LinkedIn has just launched an AI Assistant. Will you be trying it?
Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded...
Marketing Masterclass: Here’s why emotions trump any pain point when composing LinkedIn posts
Whatever your industry or role, you’ll want to find innovative ways to raise your brand profile. Why? Because it can...