Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
If you’re reviewing your marketing strategy, thinking about how you best connect with your customers and clients, and you’re thinking about how you optimise your marketing spend, this episode is for you!
Three key takeaways
- Know your ideal customer – who buys your products and services and why they buy.
- Know where they hang out.
- Know how they like to consume information.
Episode timestamps
- [1.00] Who is your ideal profile customer/client? Before spending money on social media, you need to know your ideal profile customer. In other words, who is your target market? Who buys, and why do they buy?
- [2.20] Where do your ideal customers, your audience, hang out – what platforms do they use? How do they like to consume information?
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
