Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
It might sound counterintuitive, but serving less is often the smartest move a growing business can make.
Growth doesn’t come from doing more; it comes from doing better. By narrowing your focus to the right customers and servicing them in the way they prefer, you create space to command higher margins and build strong, longer-lasting relationships with those who truly value what you offer.
Three key takeaways
- Differentiation is based on people, culture and service experience.
- Don’t overserve your customers with non-value-adding interactions.
- Ask: How easy is it to do business with us?
Episode timestamps
- [0.47] When considering how to differentiate your business in today’s marketplace, there are only three options: your people, your culture, and the quality and consistency of your service experience.
- [1.35] You can overserve your customers and incur costs that do not improve the service experience.
- [3.33] Is your service truly world-class? Are you adding value to your customers? Walk through your business with your customer’s lens, asking the key question: how easy is it to do business with us?
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
