The Health Improvement Commission is relaunching its ‘Count 14’ campaign with the help of PR agency Black Vanilla.
The campaign encourages islanders and visitors to consider their alcohol intake and raise awareness of the low-risk drinking guidelines. The campaign focuses on the recommended guidelines of 14 units of alcohol per week, spread over at least three days, and aims to provide people with the tools and knowledge to make informed decisions about their drinking.
Through the Count 14 campaign, the Commission aims to help people understand what 14 units really looks like and how quickly alcohol can add up, particularly during social occasions.
Andrea Nightingale, Substance Use Lead at the Health Improvement Commission, said: “The Count 14 campaign isn’t about telling people not to drink; it’s about raising awareness and providing the right information to help people make more informed choices. Many people don’t realise how many units are in the drinks they enjoy. By launching the campaign during the summer, we’re encouraging islanders to think ahead when attending events and consider how they can enjoy themselves whilst looking after their health.”
Sally Rochester, Member of the Committee for Health & Social Care, added: “The Count 14 campaign is about empowering people to make informed choices about their alcohol consumption. By following the 14-unit weekly guideline, spread over at least three days, islanders can significantly reduce their risk of serious health issues, while also avoiding the immediate effects of overconsumption. It’s a practical step towards enjoying social occasions while safeguarding both short and long-term wellbeing.”
