Tiny Seeds has revealed the emotional toll fertility struggles are having on Islanders as it launches a newly redeveloped support website.
Fertility struggles affect at least 1 in 6 people worldwide, yet the emotional impact remains widely misunderstood. Research from Fertility Network UK reveals that 9 in 10 people experiencing fertility challenges report symptoms of anxiety, depression or stress, while 4 in 10 say they have experienced suicidal thoughts.
Tiny Seeds’ own Mental Health and Wellbeing Survey found that 69% of respondents experiencing fertility struggles reported symptoms of depression, while 88% experienced anxiety. The survey also revealed that 81% felt lonely and 75% isolated as a direct result of their fertility journey.
For most, the experience is not only medical, but highly emotional – affecting mental health, relationships, work, finances and everyday life. Its impact is felt by men, women, couples, and individuals on all paths to parenthood.
The newly redeveloped Tiny Seeds website has been designed to act as a trusted first port of call for anyone in Jersey seeking support, information or a better understanding of fertility challenges. Bringing together practical guidance with real-life experiences, the platform aims to ensure no one feels they have to navigate this journey alone.
The relaunch comes at a time when fertility treatment is becoming increasingly significant in Jersey. New data released in April revealed that 1 in 13 babies born in Jersey in 2025 were conceived through IVF – more than double the UK average.
Developed by Ikigai in collaboration with Iter Marketing and made possible through support from the Association of Jersey Charities with CI Lottery funds, the redesigned platform has been built with the needs of the local community at its core.
Chloé Fosse, Head of Operations at Tiny Seeds, said: “Fertility struggles can have a profound impact on mental health, yet many people go through it feeling isolated and unsupported. For many, seeking help online is the first step – offering privacy and a sense of control at an incredibly emotional time.
“We regularly hear from individuals who rely solely on online support, which highlights just how important it is to have a space that feels safe, trusted and understands what they’re going through.
“By combining practical guidance with the real experiences of islanders, we hope people feel less alone and more supported in protecting their mental wellbeing as they navigate this journey.”
Nathan Nicholls, Founder, at Ikigai shared: “We wanted the redeveloped website to feel welcoming, accessible and easy to navigate during what can be an incredibly emotional and isolating experience. Alongside providing trusted information and support, the platform also helps connect the wider community with the work Tiny Seeds is doing – whether that’s through fundraising, partnerships or simply helping raise awareness of fertility challenges in Jersey.”
