Instagram is one of the top social media platforms and it’s playing a big role in our lifestyle, especially our travels.
Travel firm ‘Big 7 Travel’ has put together a list of Europe’s most Instagrammable locations.
Through a comprehensive scoring system that analysed the number of hashtags per destination of 1.5 million audiences and votes cast by a panel of travel experts, these are the places where you’ll find sweeping stretches of coastline, historical monuments, kitsch cocktail bars and more street art than you can possibly imagine.
Big 7 revealed that 67% of people visited a new destination after seeing it on Instagram, while 61% of people have booked a specific hotel after seeing it on their Instagram feed.
While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed said they research their upcoming holiday destination via their Instagram feed.
With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media are bucket list experiences and luxury hotels.
Below are the top 10 European destinations in 2019:
Scottish Highlands, Scotland
The Cotswolds, England
Côte d’Azur, France