The Jersey Competition Regulatory Authority (JCRA) has commissioned independent consumer research as part of its study of the Groceries market.
The research will be carried out independently by Jersey-based 4insight, drawing views from Islanders, as well as inviting written and telephone responses.
The research aims to discover where people buy their groceries, how often and average weekly spend, as well as understanding what factors influence consumers when deciding where to shop, both in physical stores and online. The results will help inform the market study and will be published later this year.
Peter Hetherington, Senior Case Officer said: “To understand this market better, we think it is vital to hear from consumers about their experience of shopping for groceries in Jersey, how they make their purchasing decisions and what they think, if anything, could improve things for them.
“This study has been launched at a time when the cost of living is rising, and households are feeling pressure on their budgets. I would urge people to take part in the research if they can.”
A market study is a flexible tool to explore whether a market, or feature of a market, is working well for Jersey consumers. It is important to note that a market study is on the structure and behaviour of the market itself, not the action of any specific business or firm.
Formal work on the Groceries market study has begun and a draft report is due to be published in the summer and the study completed by the end of the year.
Recent Market Studies conducted by the JCRA have included Jersey’s Freight Logistics market, Telecoms Retail Pricing and Alcohol Pricing and Promotions.
Click here to access the survey OR scan the QR code.
