Jersey Dairy has released an animation film to promote the health benefits of milk.
It coincides with a new radio advertising campaign using local voices to raise awareness of their key product.
Eamon Fenlon, Managing Director, said: “We are excited to release a new animated video and launch a local radio advertising campaign. It is the result of some market research that we carried out on the island last year, as many of those who took part in the focus groups told us that there are lots of confusing and mixed messages about drinking milk and they wanted to know more about the benefits of drinking Jersey milk above other brands. You will also see these facts on roadside banners around the island and two of our lorries will also carry the positive messages.”
Jersey Dairy has also just been awarded the M&S Double Gold Standard for exceeding their food safety standards. They have also been awarded the highest British Retail Consortium accreditation – double A, ISO 9001:2015, Organic Soil Association, NSF Gold standard and Campden Laboratory Accreditation for their in-house laboratory testing methods.