Dementia Jersey launches its vibrant ‘Find Your Groove’ campaign with a surprise flash mob dance performance as part of Jersey Development Company’s Hola Friday! event.
The campaign launch was also supported through funding from the Government of Jersey’s Creative Island Partnership Fund.
Trenton Square at Jersey’s IFC came alive with music, movement and energy as talented local performers surprised crowds with a lively dance showcase. Featuring everything from contemporary and street dance to more traditional styles, the performance celebrated the joy of movement.
The flash mob marked the launch of Find Your Groove, a new initiative within Dementia Jersey’s Boost Your Brain campaign, which aims to raise awareness of the lifestyle choices that can help reduce the risk of dementia.
Research published in the Lancet Commission (2024) suggests that up to 45% of dementia cases could potentially be prevented or delayed by addressing modifiable risk factors throughout life.
Regular physical activity is one of the key protective factors, helping to improve cardiovascular health. Dance is particularly beneficial because it combines physical exercise with memory, coordination, rhythm and learning new skills, whilst encouraging people to connect with others.
As part of the campaign, islanders are being encouraged to ‘Find Their Groove’ by exploring the many dance and movement opportunities already available across the Island. An online directory available from Dancing in Jersey (a local not-for-profit organisation) highlights local clubs, classes and community groups, making it easy for people to discover an activity that suits their interests and abilities.
Dreena Collins, of Dementia Jersey said: “Find Your Groove is about showing that movement doesn’t have to mean going to the gym or running a marathon. Whether it’s salsa, line dancing, Zumba, ballroom, street dance or simply dancing around your kitchen, moving more is one of the best things we can do for both our physical and brain health.
“Dementia Jersey hopes Find Your Groove will encourage more Islanders to discover the joy of movement, helping them stay active while supporting their long-term brain health.”
Main photo credit: Andy Le Gresley.
