Visitors to Guernsey are more likely than ever to recommend visiting the island to friends and family, according to the latest Travel and Visitor Accommodation Bulletin.
This is shown in Guernsey’s Net Promotor Score (NPS) – which shows how likely visitors are to recommend the island to a friend or relative – reaching its highest score ever at 71.
The NPS is calculated by deducting the percentage of visitors surveyed that gave a score of six or less out of ten from the percentage of visitors surveyed that gave a score of ten or nine out of ten. The latest data shows it has increased five percentage points from 66 in Q3 2023, and up 16 points from 55 in Q3 2024. The quarterly data bulletin provides information and statistics on travellers into and out of the island, as well as the accommodation they stayed in during their visit.
Like the previous quarter’s figures, the latest bulletin also shows a continued increase in general day-trippers visiting the island – a 55% increase compared with Q3 2024 (from 13,968 to 21,592 visitors).
Total visitors from France have increased by 65% compared with the previous year (from 8,228 to 13,538), with a 31% increase in total visitors from Jersey compared to Q3 2024 (from 4,795 to 6,301). Total visitors from the UK have remained largely the same. Visitor travel by air has been steadily increasing throughout the year and has now risen by 13% compared with Q3 2024 from (from 49,312 to 55,765). However, resident travel by air has decreased by 15% compared with the previous year (from 50,034 to 42,483), meaning overall air travel was slightly down. Both visitors and residents travelling by ferry increased within the same period.
The data also shows a 3% increase in overall staying visitors (those staying between one and 30 nights in total). This has been driven by those arriving for business purposes, which increased by 29% compared with Q3 last year (from 5,638 to 7,264) and by 53% compared with Q3 2024 (from 4,737 to 7,264).
Deputy Lee Van Katwyk, Tourism Lead for the Committee for Economic Development, said: “I’m delighted to see how this latest data shows the large majority of visitors to the Bailiwick are keen to recommend the experience to their friends and family. It’s evident our rich cultural history and business opportunities attracts a growing number of people – whether they travel by air or sea, for a day trip or a longer stay.
“We had a remarkably promising visit from French tourism leads in October, all of whom were fascinated by what our little group of islands has to offer. We will continue to work with all stakeholders to ensure this positive trend continues.”
Hannah Beacom, Chair of the Tourism Management Board, said: “It’s clear the last few years of work by both the Tourism Management Board and the States of Guernsey are beginning to bear fruit. The Board has been focused on identifying ways it can nurture and enhance the island’s tourism offering, and we are very encouraged to see this being reflected in the most recent visitor figures. As we now enter the off-peak months, we will continue to look at ways we can maintain this positive momentum for next year’s tourist season.”
Picture Credit: Visit Guernsey
