They say great things happen in Guernsey, and now they have for the island’s tourism bosses.
VisitGuernsey and their creative agency, Vivid, have been shortlisted for this year’s UK Travel Marketing Awards.
They have been shortlisted for ‘The Best Integrated Campaign of the Year’ for their 2017 ‘Guernsey Memories’ campaign.
It included creative executions advertised and promoted through TV, digital, social media, outdoor, press, PR and radio media channels, and was developed by VisitGuernsey’s marketing team led by Anita Walker – Marketing Manager Brand and Communications, Wendy Pedder – Marketing Manager Trade and PR, and Peter Amory – Marketing Manager Digital, in partnership with Vivid their creative agency.
Mike Hopkins, Director of Marketing and Tourism said: “This is fantastic news for the two teams. To be nominated by the UK industry’s top travel and tourism organisations and the UK’s pre-eminent professional marketing organisation, The Chartered Institute of Marketing, is testament to the excellent work produced by the very talented teams at VisitGuernsey and Vivid in support of Guernsey’s tourism trade and industry.”
The winners are to be announced at an awards ceremony in London on 12th March.
If successful, this will be the second UK Travel Marketing Award in the past two years that VisitGuernsey, working with Vivid, have been awarded. In 2016 they won the ‘Best TV advertising’ award for their TV campaign ‘Great things Happen in Guernsey’
Big hitters such as Virgin Atlantic, VisitBritain, Heathrow airport, Viking Cruises, British Airways, Avios, P&O Ferries and Sandals Resorts have all made submissions for this year’s travel awards.