Marketing Masterclass: The nine steps to effective content strategy
If you’re in the game of promoting your business and establishing credibility with potential customers, you’ll know that content is ...
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Marketing Masterclass: How to create an effective Social Media Content Calendar
You need a social media calendar to stay consistent when using social media for yourself or your business. Creating a ...
Marketing Masterclass: Here are the 3 remaining areas you should focus on to generate leads on LinkedIn
In our last Marketing Masterclass article, we discussed the first two areas of LinkedIn that you should focus on to ...
Marketing Masterclass: Here are 2 of the 5 areas you should focus on to generate leads on LinkedIn
Hi, my lovely Channel Eye readers! Welcome back from the Christmas break. I hope you had a wonderful Christmas and ...
Marketing Masterclass: Will you reduce or increase your screen time this Christmas?
As we approach the festive break, many of us reflect on how we want to spend our time. With the ...
Marketing Masterclass: How to create engaging LinkedIn posts – A step-by-step guide
LinkedIn is big, like BIG! The latest stats from social pilot.co claim that over 1 billion members from 200 countries ...
Marketing Masterclass: Why your email marketing needs a touch of storytelling
Effective communication is paramount in the competitive landscape of business and professional services. As professionals in these fields, we often ...
Marketing Masterclass: From pushy to personal – mastering sales copy that sells
I want to share something that might make you squirm a little - writing copy that sells. I know what ...
Marketing Masterclass: Here’s three things I don’t trust businesses to do right when marketing their own business
Marketing is a funny ol' thing. It’s a vital support function for any business that wants to prosper, but many ...
Marketing Masterclass: What is the best social media channel to promote my business?
Do you run a small business? Or maybe you’re responsible for the business development of a larger organisation. Whatever the ...