Switch Digital has announced the arrival of Lynne Capie as Co-owner and Director, and its partnership with crisis management business Soteria
The appointment of Lynne (pictured) coincides with the expansion of creative services offered by Switch which will now offer Comms, PR, Business Development and Corporate Affairs expertise to complement the existing Web, Creative and Digital marketing services.
Switch has also announced its partnership with Soteria, a crisis management business recently launched by Lynne. Soteria aims to support clients in preparing for and managing crises, with a focus on cyber incidents.
Soteria’s specialists work with organisations to manage crises by creating proactive and reactive crisis management plans and developing powerful and timely communications.
Switch Co-Owner and Managing Director, Damon Eastwood commented: “We’re delighted to have Lynne join the Switch team and to partner with Soteria. This is a really exciting time for Switch and our global clients, providing truly integrated services such as incorporating our Search Engine Optimisation services with our newly launched PR function as just one example of the new services available.
“Switch has always prided itself on acting as an integrated extension of our client’s business, and this news allows us to continue to meet our client’s strategic goals in the years ahead.”
Lynne added: “I am privileged to be leading a team of brilliant communications professionals at Switch. Between us we have experience in the finance, legal, hospitality, charitable and government sectors in Asia, Europe, the US and in the offshore jurisdictions.
“It is particularly exciting to combine this expertise with the existing talented team of creatives, digital marketers and web developers at Switch. Collectively, we are all passionate about what we do and we are driven by delivering results for our clients. “
