Skipton International is once again turning ‘Blue Monday’ on its head with the return of ‘Purple Monday’.
This year, on the second Monday in January, the campaign takes a musical twist, engaging local choirs to perform over lunchtime in town in Guernsey and Jersey to lift spirits.
UK TikTok sensation James B Partridge will also assist the choirs’ musical journey. James said: “Music is such a powerful way to enhance your mood and lift the spirits, and so when Skipton International approached me for “Purple Monday”, I didn’t hesitate to offer my support to promote the joyful impact of music and share the message that you are never alone.”
In Jersey, the musical extravaganza features Aureole, a music charity and choir, performing for the public on Kings Street between 12 pm and 1 pm on Monday, 15 January. Skipton International is working with Kezia’s Fund, a mental health charity established in memory of 14-year-old Kezia Mason. Through this partnership, grants and support will be provided to organisations working to improve the mental wellbeing of children and young people. For more information or to contribute to the cause, visit here.
In Guernsey, Skipton is enlisting popular theatre choir GADOC (pictured) to perform for the public at Market Square between 12pm and 1pm on Monday, 15 January, and have joined forces with Talking Benches, a local mental health charity. Established by three Guernsey women who tragically lost their sons to suicide, Talking Benches has been instrumental in fostering support groups. To learn more about Talking Benches, visit here.
Jim Coupe, Chief Executive Officer of Skipton International, said: “We’re pleased we can once again bring back “Purple Monday” and support the community with their mental and physical wellbeing, this time using the wonderful musical talent we have on our islands.
“Loneliness and anxiety are important issues that many struggle with in the Channel Islands, so if we can bring joy and a smile to people’s faces on this typically dreary day, and raise awareness for the charities, that’s fantastic.”