Bowel Cancer Guernsey has partnered with States Works and Guernsey Water to encourage islanders to be aware of bowel cancer.
As part of the initiative, some of Guernsey Water’s sewage lorries have been branded with bold messaging to encourage islanders to take bowel cancer seriously, recognise the symptoms, and complete their FIT test if eligible.
Bowel cancer is the third most common cancer in Guernsey, with approximately 40 to 45 new cases each year. If detected early, over 90% of those diagnosed with early-stage bowel cancer are successfully treated.
Francesca McDermott, Director at Bowel Cancer Guernsey, said: “We want to make sure that bowel cancer is not a taboo topic. By placing these messages on some of Guernsey Water’s lorries, we’re making sure that nobody can ignore the importance of early detection. If something doesn’t seem normal, don’t delay and don’t be embarrassed—get checked.
“We’re grateful for Two Degrees North’s support in creating the advert. Their artwork will capture the public’s attention as they drive around the island.”
Joe Adams, Senior Manager – Technical at States Works, added: “This initiative delivers a serious message in a way that’s hard to miss. By using our fleet to spread this message, we’re helping to remind more islanders to check their poo and see their doctor if something doesn’t seem right. If these lorries encourage even one person to take action, it will have been worth it.”
Pictured: Left to right – Lee De La Rue, Manager, Stores, Fleet and Garage, States Works; Chris Griffiths, Creative Director at Two Degrees North; Chris Logan, Bowel Cancer Guernsey; Dr Rachel Heath, Director at Bowel Cancer Guernsey; Francesca McDermott, Director at Bowel Cancer Guernsey; Joe Adams, Senior Manager, Technical at States Works.
