A revised planning submission has been made to provide additional rooms and facilities to the Millbrook House Hotel.
Planning permission was originally granted in 2021 to refurbish, upgrade and extend the disused hotel however, post Covid delays and significant increases in local construction costs have rendered the previously approved scheme financially unviable.
Rather than abandon the opportunity to introduce a new £29 million, five-star hotel to the Island’s tourism stock, the applicant, CCA Galleries International Limited has decided to revise the scheme’s viability by investing in improvements to the original proposals by completely removing an outdated 1970’s tourism accommodation extension and rebuilding to sustainable, modern standards.
The revised proposals provide a contemporary building envelope designed to support a viable hospitality business model. Hotel guests will have the opportunity of a tranquil stay with a choice of distinctive accommodation options ranging from waterside cabins within their own unique and peaceful landscape setting within the Hotel grounds, to a converted stable wing, or a suite within the refurbished original Villa or its Gatehouse.
The replacement for the outdated 1970’s block will present guests with a choice of serviced accommodation, one- or two-bedroom guest units with modest catering facilities and a range of five-star individual suites. All guests would have access to the Hotel’s restaurant, private dining and café offerings as well as cultural, wedding and wellness facilities. Self-catering units will also be available.
The provision of the new units proposed contributes to the flexible option of tourism accommodation much needed in Jersey as cited by the recent Visit Jersey marketing strategy.
This five-star boutique Art and Culture hotel concept has been informed by the latest Visit Jersey tourism marketing strategies. Jersey Business has reviewed the applicant’s financial projections and has concluded that this £29 million investment could generate an additional visitor spend of £7.5 million from year one in the local economy rising to £9.25 million by 2030 with a net increase in tax revenues of £429,000 in year one, rising thereafter.
