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Home Business News Digital & Technology

Opportunity to sponsor children’s road safety and support Headway

January 6, 2021
in Business News, Digital & Technology, Jersey News
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Jersey-based game development company, Lapin Logic, is developing ‘Kerb Kids’, an educational game.  The game is being developed for Headway Jersey.

Paul Arnold, Managing Director of Lapin Logic, said: “The idea behind the game is that it teaches children road safety, and will save lives.  The game is aimed at 7 to 11 year olds and uses the Kerbcraft teaching method”.

What is Kerbcraft?  Kerbcraft is a practical pedestrian training scheme for children. It teaches children pedestrian skills and road safety.

The player is cast as either a boy or girl and starts the game outside the front door of their home.  They are tasked by their parents to run an errand to a nearby shop to buy some something and cross the road.  The game is set on an island and has purposefully been made cartoon-like, without being too abstract.

All 31 Primary Schools in Jersey will have access to the game via the Schools Network at no charge.  A version for the home will also be available for £5 per household with all the money going to Headway Jersey charity.

Sponsorship opportunity

In order to bring this exciting project to life, Lapin Logic, with the help of Digital Jersey, is seeking corporate sponsorship from four local Jersey companies.

Paul explained: “We are looking to work with sponsors to help fund this exciting initiative  The cost to launch this is £10,000, so we are seeking £2,500 from four companies. In return, they will have their brand featured in the full game and will also benefit from wider publicity.  Not only that, but they will be helping educate Jersey’s children on road safety and supporting the Headway charity.”

Lapin Logic Ltd was formed by video game design graduate, Paul Arnold, in 2013.  Paul can be contacted here.

Kerb Kids

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Tim Bullock

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