VisitGuernsey has launched its new television advert and has already seen increased traffic to its website.
Since launching in January, the advert has been aired on channels including ITV1, Sky 1 and C4. According to VisitGuernsey, its website has seen an increase in users compared to the same period in 2019.
The 30-second advert is part of The Islands of Guernsey marketing campaign and is broadcast on the digital TV platform Finecast. The platform allows VisitGuernsey to target households using catch-up services within specific UK postcode areas – those that are within a 60-minute drive-time of Guernsey’s key UK departure ports.
The advertisement will run for six months from January to June.