In social media marketing, a LinkedIn Company Page isn’t just a nice-to-have – it’s essential.
It’s what you could call your brand’s first impression maker. But let’s face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable?
Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
1. Nail Your First Impression
Your Company Page needs to look the part. Think of your page as your digital storefront.
Is it inviting? Does it communicate what you do and why you’re better than everyone else at it?
Here’s a checklist that could help:
- A compelling banner that tells your brand story at a glance.
- A logo that’s not just visible but memorable.
- An About section that doesn’t just describe what you do but also shares how you make a difference to your clients. Use this space to tell your story, share your mission, and what sets you apart.
2. Content might be King, but achieving engagement is Queen
Posting regularly on your company page is crucial, but what you post is where the magic happens.
Ditch the sales pitch; your content should educate, inspire, and engage. Think about what value you can bring to your network. Think about how you can generate content that can create those ‘Ah-ha’ moments or ‘Hmm, I didn’t know that’.
Consider industry insights, company milestones, employee spotlights, and behind-the-scenes looks.
You must engage with every comment, too. Yes, every single one. Responding to comments isn’t just about being polite; it’s strategic. Responding to every comment will boost your visibility and show that your company values its audience.
3. Leverage the power of employee advocacy
Your employees are the best ambassadors for your brand. Encourage them to share your company page content. Invite them to engage with posts and even contribute their own stories.
Doing so will amplify your reach and add a human touch to your brand. Remember, people connect with people, not faceless entities.
4. Showcase your expertise through thought leadership
Your company page is the perfect platform to position your brand as a thought leader in your industry. It offers a place to share blogs, white papers, case studies and even host webinars like LinkedIn Lives.
This content shouldn’t just showcase your expertise and provide tangible value to your audience, it should help solve problems or help your network understand industry trends better.
5. Optimise your content for search
Like your website, your LinkedIn Company Page should be optimised for search – both on LinkedIn and Google.
Use relevant keywords in your company description and posts. Consider what your target audience might search for and weave those terms into your content. Doing so can significantly increase your page’s visibility and discoverability.
Follow these strategies and boost your online presence. Transform your page into a dynamic hub where professionals want to connect, engage, and learn.
Remember, as well, consistency is key. Whether it’s the quality of your content, the frequency of your posts, or how you engage with your audience, keeping things consistent turns a good LinkedIn strategy into a great one.
A final note about personal profiles
Before we wrap up this blog, we should touch on the power of your personal profile. Like it or not, your company page will never do as well in reach and engagement as your personal profile can.
If you can, reshare the content of your company page with your personal profile. But don’t do it immediately. If someone is connected with you and follows your page, they’ll see the post twice.
Don’t annoy them; leave it a few days before posting it on your personal profile.
And switch it up, too. Give your personal opinion on the post. Why do you think it’s important to share? Why do you believe your network would value reading this post from you? These questions act as a litmus test. If you can’t answer them, it’s probably best not to post.
