I know what you’re thinking, so there’s no need to say it.
Jo’s the Queen of LinkedIn, that’s all she harps on about, and that may be true, but I still support lots of clients with their Facebook marketing, so I thought I’d give you a little treat if you’re promoting your business on Facebook with a few tips on how to do it better.
Whatever the size of your business, you want to promote it to as many people as possible. And that might mean that you choose to post on more than one social media platform. And that’s absolutely fine, so long as you don’t spread yourself too thin.
But in today’s article, I want to share with you some top tips on how you can make your business shine on Facebook.
1. Post with intent
Now, you might be one of those businesses that posts multiple times a day, and you may post on a whim. And if that works for you, great, but I would instead encourage you to really consider what you are posting and why. That’s where your content strategy comes into play. Take a visit to your Facebook insights to begin to understand which posts resonate most with your audience, and then do more of them.

2. Don’t look spammy
Okay, let me re-word that. Don’t look too promotional.
If the graphic you are using to accompany your post is looking overly promotional, your audience will just scroll on by. Nobody likes to be force fed a message. They want to digest if they’re interested. Be funny, act out of the box. If your post is too promotional, it won’t do as well as one that is more subtle.

3. Don’t post without a content calendar
If, like me, you like to batch your posts i.e. write them all in one session and then schedule them using a tool like Buffer for example, it’s a great way to get things done so you can quickly move onto other things. But once your post is posted, don’t forget about it. Make sure you nurture your posts by responding quickly to comments and engaging with your audience if they choose to engage with you.
4. Optimise your profile page
If you have a business profile, you’ll be able to use their tab functionality. Tabs are a great way to invite your audience to navigate your profile page quickly and easily. Take a moment to consider the user experience whilst on your page.
5. Use the Facebook story feature
Facebook Stories make posting a far more casual affair. Your posts don’t need to include company-specific news, they could be anything from fun questions to interesting links, anything to keep your audience engaged and encourage them to click on your profile
6. Don’t obsess over vanity metrics
It can be all too easy to focus on the number of likes, shares and comments your post receives. But ask yourself this… Do they turn the dial on your business? I doubt it. Instead, focus on other metrics, like video views to completion or visits to a specific web page or campaign landing page. They are far more telling than the metrics that give you a temporary boost of happiness.

7. Consider paid social, even with a tiny budget
I appreciate that many small businesses don’t have huge budgets to spend on paid social media advertising campaigns, but you should at least dip your toe in and try. Oh and don’t whatever you do, boost posts. That’s a lazy man’s advertisement. Instead, set up advertising campaigns.
Try experimenting with different types of content, messaging, imagery and times of day, and use Facebook’s built-in A/B testing system to see what can help stretch your spend to the max.
8. Add a Facebook pixel to your website
If you’re dabbling in Facebook paid advertising and you’re seeking to direct your audience to your website, you must add a Facebook pixel to your website so you can track visits from Facebook. A Facebook pixel collects data about who is visiting your website and allows you to retarget those visitors later. Facebook also has a lookalike feature, which allows you to target people who have similar online habits as your website visitors.
9. Use Facebook’s custom audience feature
Did you know that you can retarget individuals who have watched your videos using a Facebook custom audience filter? Having already watched a video or two, they are now classed as warm leads and might be easier to encourage to buy from you.

10. Create saved audiences
When you start advertising on Facebook using their paid social feature, you should be indicating to Facebook the audience you want to reach, think location, age, demographic, profession, likes etc. But when you create an audience make sure you save it, as it will make future advertising campaigns quicker and easier to create.
So there you have it. 10 top tips on how to promote your business more effectively. I hope this article has been helpful.