Jersey based Yozobi offers technology consultancy and software development services to online start-ups, established digital businesses, and more traditional organisations seeking to modernize their products and services, both in Jersey and more widely internationally.
The business has now expanded its core portfolio of services to include digital marketing & advertising, branding & design, PR & crisis communication, customer data platforms and modern customer messaging solutions.
Dan Cattermole, CEO of Yozobi commented: “Our clients regularly asked us to offer a one-stop shop to meet their increasingly complex digital requirements as single, trusted partner.
“We also understood that big changes in digital marketing and the way businesses engage with their customers through increasingly digital channels such as WhatsApp, Live Chat and SMS was occurring. For example from 2024, advertising cookies that are used to track website visitors and monitor how digital advertising campaigns are performing will disappear. Apple and Android phones are also starting to block advertising tracking unless explicit consent is provided. Other technologies are now replacing this advertising model.
“AI systems such as ChatGPT, the chatbot owned by Microsoft, will start to play a significant part in creating marketing content and for other forms of documentation and customer communication.
“Additionally businesses will need to incorporate modern digital channels into their customer interactions and their in-house systems to delight their increasingly mobile-first audiences, including for WhatsApp messaging and integrated video calls.
“We have invested heavily to develop specific digital expertise to ensure our customers can effectively utilise these platforms and stay in front of the enormous technological and cultural changes we are now seeing.”