Liquid, the communications consultancy with offices in Jersey, Guernsey and the UK, has appointed Zara Raymond, a marketing and communications specialist with over 13 years’ experience in agency and client-side roles varying across trust, financial services, technology, retail, hospitality and not for profit, to the position of Account Director.
Previously holding the role of Head of Marketing for both a consumer technology company and independent fashion retailer, Zara gained significant experience in new brand rollout strategies across the Channel Islands, UK and US. She has also held senior roles working in financial services managing the marketing efforts of an international banking institution and independent fiduciary provider working across multiple brands and jurisdictions. Prior to that she worked for several years in a local PR and communications agency.
Zara holds a BA Hons Degree in Advertising and Marketing Communications from Bournemouth University; recognised as the centre of excellence in Media Practice in the UK.
Commenting on her new position, Zara said: “I jumped at the opportunity to work at Liquid and am really excited to be here. The agency has a great team ethic and such a range of interesting clients across a variety of sectors. Liquid is renowned for its strategic thinking, design expertise and smart full-service approach, and I can’t wait to add my expertise towards servicing our client’s needs.”
Lisa Downes, CI Director at Liquid said: “Zara’s appointment further strengthens the Liquid team across the Channel Islands and our senior led approach. She has significant industry experience from both an agency and in-house perspective which results in innovative, creative thinking, but with a clear understanding of the challenges businesses face. We wish her every success in her new role with us.”
Liquid features in the authoritative PRWeek national “Top 150” consultancy list and holds the PRCA Consultancy Management Standard, the hallmark of PR and communications excellence. Last month, Liquid was named PRCA Workplace Champion (medium sized consultancy) and was recognised by the Chartered Institute of Public Relations as Outstanding Consultancy of the Year for the South of England and Channel Islands at the PRide Awards in 2017.