Jersey’s digital talent was recognised among the winners of the UK Digital Experience Awards with JT’s Customer Experience and Marketing Team winning two awards against tough competition from UK and Global household names such as BT, EE, ASDA and The Very Group.
The team gained the Silver Award in the ‘Best Digital Marketing Campaign’ category and a Bronze Award for Customer Experience programmes in the ‘Use of Data Analytics & Insight’ category.
JT’s 2019 Christmas digital marketing campaign was praised by judges for the use of Snapchat and Augmented Reality technology to create a festive virtual town blending the online world with the traditional retail environment securing Silver Award to BT’s gold.
Working closely with two local digital businesses, Comnexa and Continuum, the methods JT introduced to measure, track and analyse customer feedback to drive change and improvement earned a Bronze Award for ‘Use of Data Analytics & Insight. These awards have secured recognition of the talent Jersey has to offer, alongside some of the biggest companies in the UK digital market.
Graeme Millar, JT’s Chief Executive Officer, said: “Having worked in many global organisations, I understand the challenges of being judged alongside large-scale international brands like BT. The fact that Jersey and JT made it to the shortlist shows just how far our teams’ achievements are being recognised.
“We were certainly walking amongst giants and I’m proud of the individuals whose innovation, creativity and vision will help shape our digital leaders of tomorrow. It is another example of how, with the support of organisations like Digital Jersey, our world beating local talent is being developed”.
Tamara O’Brien, Group Head of Marketing, Brand and Customer Experience, said: “I’m very proud my team were initially shortlisted given the competition, however, to go on and win these awards in both categories was a genuine surprise. The judging of all the entries was intense and it’s thanks to the dedication of my small local team that we were ranked so highly amongst all the companies there.
“We are always looking at ways to improve our service and evolve our offers to better meet our customer needs. This recognition demonstrates the success we can achieve, together, by adopting a customer first focused approach”.
The 6th UK Digital Experience Awards recognised the greatest accomplishments from the UK’s digital sector, evaluating entries from businesses of all sizes and across multiple sectors. Previous winners of the Awards have included Three, EE and Sky. This is the second consecutive year JT has been recognised as part of these Awards, receiving a Silver Award in 2019 for ‘Best App’.