Jersey-based creative start-up North has opened a new virtual hub in Berlin, as part of the agency’s expansion into mainland Europe.
Co-founded by two former Visit Jersey marketers, Adam Caerlewy-Smith and Ben Jordan, North is a creative agency that specialises in helping travel brands navigate the current Covid-19 crisis.
‘Since we founded our agency, we have had our sights set on European expansion. German consumers remain some of the most prolific holidaymakers in the world and are a hugely valuable source market for international tourism,’ said Mr Caerlewy-Smith, who produces the podcast Travel Interrupted with Mr Jordan.
‘Every crisis is the seed of an opportunity and our expanding team of expert travel marketers are well placed to help our clients find solutions to some of travel’s biggest problems.’
North Germany will be led by its director, Stella Goenuellue, who worked with the two co-founders at Visit Jersey, where she helped develop its PR strategy and trade representation in the German market. Stella brings a wealth of experience as the architect of success stories for many prestigious destination brands across the UK and Germany.
‘I am delighted to join the North team and help them establish a strong presence in the German market. This is a critical time for travel brands to act and reposition themselves in a changing travel landscape and we can help our clients win back the confidence of consumers and find answers to their changing demands. Visitors are still dreaming of exploring, and our access to both UK and German markets provides our clients with new commercial opportunities for growth. I look forward to the journey we’re about to embark on together,’ said Ms Goenuellue.