Jersey-based vitamin brand Nutrigums has announced its entry into the United Arab Emirates and Singapore, marking a further stage in its international growth as the business reaches its fifth year of trading.
Founded in July 2020, Nutrigums has grown from a small start up into an international brand now available in 21 countries. The business began in Jersey with an initial range of five products and has since expanded its portfolio to more than 40 stock keeping units, with additional launches planned for 2025.
Nutrigums has entered the UAE market through an exclusive distribution agreement with BinSina Pharmacy, with products launching across 50 stores and plans to expand to 130 outlets by the end of 2025. The company has also secured a retail listing with Watsons Singapore, extending its presence across Asia and the Middle East.
The international agreements were secured by Nutrigums’ head of international expansion and distribution, Terjinder Purewal, who has experience leading international development projects for brands including Holland & Barrett. He said: “Our entry into the UAE and Singapore represents an exciting moment in Nutrigums’ international journey and fittingly, it’s come during a milestone year for the business too – which is in its fifth year since its inception in 2020.
“Partnering with respected retailers like BinSina and Watsons not only allows us to reach new consumers but also reinforces our strength in meeting the global appetite for innovative, accessible wellness products. We’re committed to building long-term growth in these markets and continuing to make health simpler, more enjoyable and more inclusive worldwide.”
Alongside its international activity, Nutrigums has established UK retail partnerships with Boots, Superdrug, Aldi and Morrisons. The company’s range focuses on vegan friendly, chewable supplements, offering an alternative to traditional pills and capsules.
Fabian Whittingham (pictured), co founder of Nutrigums, said the expansion reflects a long term strategy to grow the business internationally. He commented: “Entering new markets has always been a core part of our strategy and, driven by Terjinder, we’ve been able to successfully navigate the complexities of each new territory. Being able to announce our presence in such key retailers as BinSina Pharmacy and Watsons is a testament to the years of hard work that have gone into building those relationships and proving the power of our product.
The UAE supplements market is forecast to grow at a compound annual growth rate of 7.28 per cent over the next five years, highlighting the scale of the opportunity in the region. Fabian added: “Working together with BinSina, we’re excited to lead the demand for more convenient, consumer-friendly nutrition formats, as supplements soar in popularity.”
