Hand Picked Hotels’ in-house publication, Hand Picked Magazine, has been shortlisted in the final eight for the ‘Marketing Innovation’ category at the prestigious UK Hotel Magazine Awards.
Selected out of hundreds of entries, the magazine has been recognised for its stand-out creative approach to showcasing the group’s 21 luxury properties across the UK and Channel Islands.
Tailored for UK and Channel Islands audiences, the magazine features high-profile collaborations and creative campaigns, such as underwater photography with Guernsey swimmer Adrian Sarchet and articles featuring renowned personalities like Emilia Clarke and Henry Cavill.
Launched in 2022 following a creative idea from Hand Picked Hotels founders Guy and Julia Hands, Hand Picked Magazine combines captivating storytelling and stunning photography, so that customers can gain insights into the luxury British heritage of each hotel and awareness can be raised of the Hand Picked Hotels brand. The publication is available in print and digital formats, reaching more than 800,000 readers every year through hotel rooms, lobbies and online platforms.
Susie Campanella, Head of Publications at Hand Picked Hotels, said: “We are so proud to have been selected as a finalist among such an impressive list of candidates for the Marketing Innovation Award. Our magazine is a product of our immense passion and drive to share treasured moments from across our hotels with our guests, reflecting the creativity and commitment within the group. It is an honour to see our team’s hard work being recognised on this scale.”
