For the first time, representatives from VisitGuernsey are exhibiting at the BBC Countryfile Live Show, which is set in the magnificent grounds of Blenheim Palace.
Over 120,000 BBC Countryfile fans and event goers are estimated to attend over the four days of the show. Celebrating and championing the British countryside and its enterprise, the show is the perfect fit for showcasing Guernsey’s stunning scenery and outdoor offering to potential holidaymakers.
BBC Countryfile has a loyal following, with six million viewers regularly watching the programme. When the BBC Countryfile show was launched in 2016, it was hailed as one of the most successful consumer show launches of the decade, with visitors coming from across the country to attend the show, with some making a weekend of it.
Deputy Dawn Tindall, member of the Committee for Economic Development said: “The audience for the show will be coming from all over England to Blenheim Palace and, as the attendance profile show visitors exactly mirror VisitGuernsey’s core target audience, it is a fantastic opportunity to meet these potential holidaymakers, face to face, and talk to them in person about our glorious islands.”
The stand design includes Guernsey’s very own blue letterbox, which has been a great success in attracting interest from the public, many of whom are fascinated by the unique colour. This is a working letterbox, as visitors to the stand have been posting their entries inside it, to win a trip to Guernsey.