Guernsey’s funds sector is looking to improve how it presents its offering in international markets, with industry representatives highlighting the need for clearer and more consistent messaging.
The issue was discussed at a recent panel event bringing together professionals from across the island’s funds ecosystem, including administration, legal, tax and regulatory sectors. Speakers pointed to strong underlying fundamentals, but said more could be done to articulate these effectively to investors and intermediaries overseas.
Rebecca Booth, who moderated the session, said the challenge was not the strength of Guernsey’s proposition, but how consistently it is communicated. “The strength of Guernsey’s proposition is well established, but we need to be better at communicating it consistently. GIFA has developed practical, data-led materials which support off island business development by assisting firms to clearly articulate why Guernsey remains competitive against larger jurisdictions,” she said.
Matt Brehaut highlighted Guernsey’s position as an international funds jurisdiction, with capital flowing from more than 120 jurisdictions and total assets under management exceeding one trillion dollars.
Speakers pointed to a range of commercial advantages, including cost efficiency, speed to market and simplicity compared to many onshore and EU domiciles. Katy Hodgetts noted that new research indicated overall fund costs in Guernsey are typically 20 to 30 percent lower than comparable European structures.
Tax neutrality and certainty were also identified as important factors in structuring decisions. Jo Huxtable said: “Tax neutrality is really important. Jurisdictions that add tax complexity or uncertainty will struggle to compete. Guernsey’s tax regime is simple, certain and stable, and that consistency, alongside strong international alignment, gives advisers and investors confidence when making long term structuring decisions.”
The panel also addressed access to European capital, noting that National Private Placement Regimes continue to provide a route to market for Guernsey funds.
Greg Kok highlighted the depth of technical expertise available in the island, while Gillian Browning said: “The GFSC is available to meet prospective businesses and adopts an accessible and collaborative approach. 2025 saw 37 new Private Investment Funds being launched, a record for the island, alongside growing interest in specialist strategies including defence, digital finance and natural capital”.
Katy Hodgetts added: “Guernsey has a clear and compelling proposition. As an industry, we need to ensure that is consistently and confidently communicated in our key markets. GIFA’s role is to support that collective voice, providing practical tools and aligned messaging that help drive real business development activity.”
Pictured: left to right – Rebecca Booth, Matt Brehaut, Greg Kok, Jo Huxtable, Katy Hodgetts, Gillian Browning.
