Global safety design and manufacturing company, MSA, has appointed local advertising agency, Oi, for a major European launch advertising campaign following a pitch process including two German agencies.
The campaign in English, French, German, Polish, Dutch and Spanish starts with a teaser in the coming months and then full launch later in the year. It will run across digital and print media with a strong focus on social media including a major European social media competition.
“We travelled over 1,400 kilometres to pitch our idea to the team in Germany heading up this European launch campaign and were told they loved our concept before we left. The whole experience so far, and working across international markets, is really interesting plus rewarding,” said Peter Grange, Oi Chief Executive Officer.
“We can’t give too much detail about the campaign at the moment, but a team from Oi has just spent the last three weeks travelling across Europe making a film for the launch, which has been great fun.”
Established in 1914, MSA Safety Incorporated is the global leader in the development, manufacture and supply of safety products that protect people and facility infrastructures. Many MSA products integrate a combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life-threatening situations. The company’s comprehensive product line is used by workers around the world in a broad range of markets, including the oil, gas and petrochemical industry, the fire service, the construction industry, mining and the military.
Romina Bachmann, Marketing Communications Europe for MSA, said Oi’s pitch really stood out, won them over and they are excited about the important launch campaign.
“Oi completely convinced us with their digital focused pitch, and their big creative concept perfectly touched the heart of MSA,’ she added. ‘We’re very excited about this major European launch.”
MSA’s core products include self-contained breathing apparatus, fixed gas and flame detection systems, portable gas detection instruments, industrial head protection products, fire and rescue helmets, and fall protection devices.
With 2016 revenues of $1.15 billion, MSA employs approximately 4,300 people worldwide. The company is headquartered north of Pittsburgh in Cranberry Township, Pa., and has manufacturing operations in the United States, Europe, Asia and Latin America. With more than 40 international locations, MSA realises approximately half of its revenue from outside North America. For more information visit MSA’s website at www.MSAsafety.com.
Oi is a full-service creative and digital agency helping clients all of the world become more successful with its brand new thinking. Now employing over 30 staff across Guernsey, Jersey and London, Oi is the largest such agency in the Channel Islands.