Solve your marketing mysteries with customer personas
Segmentation and targeting can be daunting but in this workshop we will show you how to create your own buyer persona step-by-step, segmenting your audience into groups that you can market to effectively.
You’ll see how targeting is different to tactics, and how to build up a file of information on your ideal customer, just like a detective compiles information on a suspect, even if you have only limited information and gut feelings to go on!
This session will be hosted by Jessica Williams Chadwick, a marketing pro who specialises in growing businesses.
Channel Eye Media is advertising this event for a third party. The event is not promoted, or endorsed by Channel Eye Media unless specifically stated.
