‘I saw you in the news’: How to work with the media to grow your SME
The power of the local media is huge in terms of building a brand and growing your recognition, and it can be a low-cost (or no-cost if you do it right yourself!) way of marketing your business.
But what’s the best way to work with them to tell your story?
Orchard PR has been helping businesses of all sizes do exactly that for more than 25 years, and in this session Head of PR Dan Gallienne will share insight into what the media is looking for, how the current landscape looks, and how to identify the elements of your business that the media will find interesting.
He’ll share case studies of SMEs who’ve done it well, and tips on the dos and don’ts of speaking to the media, once you’ve earned your chance.
You’ll come away with:
- Knowledge of who the local media are and what they want
- How to pitch to the media
- How to tie media content into your broader marketing plan
- How to maximise any earned media coverage/appearances