IQ-EQ, a global investor services group and Astorg portfolio company, has announced the completion of its integration plan in France with the rebranding of its subsidiary fund management and fiducie business, Equitis, to IQ-EQ.
This rebrand marks a major milestone in the Group’s growth journey in France, uniting and streamlining its French operations under a single global identity.
The IQ-EQ rebrand of Equitis, a pioneer and market leader in fiducie services and key player in fund management services in France, affirms the Group’s commitment to aligning its identity, values and offerings both within the buoyant French market and globally. It follows the 2022 rebrand of two other French businesses previously acquired by IQ-EQ and signifies the completion of a multi-step plan to bring all IQ-EQ Group entities in France into the IQ-EQ brand – ensuring consistency, clarity and a seamless experience for clients and business partners.
By embracing a single brand identity, IQ-EQ is reinforcing its complete offering in the French market, fully aligned with its global three-segment strategy:
- Fund and Asset Managers – Fund management and a uniquely comprehensive suite of fund services
- Private and Institutional Asset Owners – Supporting family offices and a wide range of institutional wealth holders in protecting, managing and structuring their wealth
- Debt, Capital Markets and Corporates – Deep knowledge across banking, insurance, securitisation and corporate services, providing full-fledged back- and middle-office solutions
Commenting on the rebrand, Bertrand D’Anselme, CEO of IQ-EQ France, said: “This is a milestone day for IQ-EQ France. This rebrand represents the logical next step in the consolidation and ongoing growth of our French operations, as well as a key step in the Group’s overarching growth journey. The strength of our business model, diversified but integrated, allows us not only to go to market as a single united team with added strength and depth of expertise, but also to significantly enhance our internal operational efficiency, further mobilising our resources and capabilities.
“With the expertise and client-centricity of our French team bolstered by IQ-EQ’s global network, and with everyone working together in the same direction, our offering to clients is truly one of the most complete on the market, offering real value creation.”
IQ-EQ’s Regional CEO of Continental Europe, Diana Senanayake (pictured), added: “The coming together of our French business and our continued investment in talent and team expansion reflects the scale of the Group’s growth ambitions in the French market. France is one of the most dynamic markets in alternative investments. As such, it’s a key market for our Continental European operations and for the Group as a whole, offering significant commercial opportunity – especially in relation to our French AIFM offering.
“To ensure a smooth transition towards a fully integrated and cross-functional model, IQ-EQ has built a strong leadership team in France with Bertrand at the helm and I believe we are very well positioned as we move forward. We’re seeing strong organic growth in the region and I feel confident in saying IQ-EQ France has an exciting future ahead.”
